Test drive the future
What is Design Fiction?
Design Fiction helps teams explore the implications of emerging trends by creating tangible artifacts from imagined futures:
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Ads: visual images of speculative products
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Press releases: fictional announcements of new product launches
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Media articles: news coverage that grounds potential products and technologies in broader cultural contexts
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Fictional narratives: Stories that humanize the way innovations will exist in the world
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And more
These artifacts are not science fiction. They are realistic, context-rich provocations crafted to provoke strategic reflection, debate and action.
What problem does it solve?
Most teams struggle with one of two challenges:
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The future feels too abstract to act on
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Strategy conversations get stuck in the present
Design Fiction solves both by letting you test drive tomorrow.
By showing what a future scenario might actually look and feel like, it allows you to:
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Break out of short-term thinking
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Test your assumptions in new contexts
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Align stakeholders around what's coming next
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Spot ethical, cultural, or strategic blind spots
How does it work?
Our engagements are designed for impact:
1. Briefing
We align on your challenge, whether it’s a disruptive trend, shifting consumer behavior, or strategic blind spot.
2. Research
We gather the relevant data: competitive intelligence, cultural trends, emerging signals from customers and prospects, and stakeholder needs.
3. Analysis and Creation
We turn insights into tangible artifacts from a plausible future: memos, mock ads, product reviews, news reports and more.
4. Debrief & Activation
We walk your team through each scenario, extract insights, and help you turn fiction into action.