The Insights industry has a storytelling problem. I've written previously about how we need to start using different media when...

The era of the 102-page PowerPoint report (plus appendix) is over. Or is it? Like many future-related questions, the answer is both yes...

The Age of Automated Market Research What happens when AI automates market research execution? And what will researchers actually do ...

The Assembly Line I’ve often compared the traditional market research process to a 20th century “assembly line” approach.   By this I...

AI and Qualitative Research are a Natural Fit The resurgence in qualitative research that was sparked a few years ago by concerns related...

You are missing an important skill that will be critical to success in the era of AI-enabled Insights.  That’s the bad news.  The good...

If you are only using AI to generate prompt-based analyses you are missing out on valuable insights.   I say this for two reasons. Two...