The Insights industry has a storytelling problem. I've written previously about how we need to start using different media when...

The era of the 102-page PowerPoint report (plus appendix) is over. Or is it? Like many future-related questions, the answer is both yes...

The Age of Automated Market Research What happens when AI automates market research execution? And what will researchers actually do ...

The Assembly Line I’ve often compared the traditional market research process to a 20th century “assembly line” approach.   By this I...