What We Do
How It Works
Find Whitespace
Know exactly where your best opportunity is and why. We research your market, competitors, trends, and category dynamics to give you a clear, evidence-based view of where the whitespace lies and where to focus next.
Envision Ways to Capture It
See the opportunity clearly before you pursue it. Using design fiction, we translate research findings into vivid, near-future scenarios that show how your market could evolve and where your brand fits in. These scenarios help you align your team, sharpen your strategy, and move forward with a shared vision of success.
Validate Your Tactics
Before you commit, make sure your tactics will land. We test concepts, messages, pricing and names with real audiences so you go to market knowing what will work. Every direction is validated before you invest.
Who We Are
Research Experience + AI
Flux Insights was founded to leverage the power of artificial intelligence in a responsible manner to create value for clients.
Much like the Internet transformed the insights industry a generation ago, or electricity transformed the world a century ago, we believe that AI will become the foundation on which the next generation of Insights solutions will be built.
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Let's build the future of Insights together.
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Case Studies
Competitive Brand Monitor
Higher Education
Our client, a private college in the United States, wanted to understand how it is viewed compared to two key competitors in order to inform recruiting efforts. We helped the client launch an ongoing media monitor and upload results from internal and external surveys that enables them to have a dynamic understanding of their brand in relation to key competitors.
Category Trend Monitor
CPG
A consumer packaged goods company wanted to better understand what trends were impacting their category and where there was whitespace available for new product development. To address this, we helped them create a monitor that gathers and analyzes information related to general societal trends, category trends and trends related to the brand's target demographic group which can be interrogated for new product development.
Voice of the Customer
Technology
A technology company was frustrated with the difficulty involved in creating insights from the large amount of unstructured data (transcripts, reports, etc.) that they had on a key customer segment. Flux helped them to create a Knowledge Hub to house the data and provide the organization with access to its collective wisdom on this key segment.